Week 2 · planned content
Hooks, stories & attention
Explore what viewers see, hear and read at the opening, then develop story progression and repeatable creative formats.
Day 8
Hooks 1: what we see
Make the opening visual understandable and interesting.
Day 9
Hooks 2: what we hear
Write and deliver a clear spoken opening.
Day 10
Hooks 3: what we read
Use opening text to clarify the idea.
Day 11
Tell a small story
Build setup, action and payoff.
Day 12
Pacing that helps the viewer
Remove delays without rushing understanding.
Day 13
Create a repeatable series
Develop an identifiable format with fresh episodes.
Day 14
Weekly review
A planned assessment and reflection checkpoint.
Assessment and reflection days are described here as learning checkpoints. Assessment questions, scoring keys and answers are not published.