Week 3 · planned content

Audience connection

Explore relatable moments, sharing, conversation, feedback, trends and the context around a published video.

Day 15

Make people feel understood

Create relatable content with respect.

Day 16

Make sharing worthwhile

Design an idea someone would want to pass on.

Day 17

Invite a real conversation

Ask questions that fit the content.

Day 18

Use comments as creative research

Turn audience feedback into useful follow-ups.

Day 19

Sound, trends and your own voice

Use trends selectively and responsibly.

Day 20

Captions, search and publishing

Prepare a clear, discoverable and accurate post.

Day 21

Weekly review

A planned assessment and reflection checkpoint.

Assessment and reflection days are described here as learning checkpoints. Assessment questions, scoring keys and answers are not published.